We are proud to announce our transformative new brand that reflects Ontier's future growth ambitions and innovative approach in the legal industry.
Working in partnership with Tátil Design, a creative agency renowned for its work with global giants Coca-Cola, Netflix, and Danone, as well as the Cannes Award-winning Carnaval project, Ontier has introduced a new brand identity inspired by the Fibonacci sequence—often described as nature’s secret code and used as a method for examining and predicting natural growth and change.
It retains the teal colour synonymous with Ontier but seeks to incorporate movement to capture the energy, flexibility and disruptive spirit at the firm.
The new brand is being rolled out from today across Ontier’s physical offices, marketing materials and digital channels. In the next phase of development, the digital manifestation of the brand will be enhanced to be able to respond to sound and voice activation.
This initiative closely follows Ontier's recognition last month as winner of the "Innovation in People Management" category at the FT Innovative Lawyers Awards 2023 in London, which confirmed its credentials as a pioneer in the legal field.
Bernardo Gutierrez de la Roza, Ontier CEO, comments:
“Innovation runs deep within Ontier's DNA, whether that is the way we market ourselves, nurture and empower our talent, or deliver services to clients. Today’s rebrand breathes new life into our firm. It captures our character and our values, and ensures our identity reflects the way we approach our business and that of our clients.”
The core of Ontier's new brand revolves around the concept of flexible unity and adaptability. It reinforces the firm’s transition towards becoming a single, cohesive entity - Ontier’s innovative business enterprise structure that prioritises client needs. It also aims to convey the firm is constantly developing and getting stronger in partnership with its clients.
Daniel Souza, Creative Director from Tátil Design comments:
“Ontier's rebranding journey is about more than a logo and design, it reflects a unified vision, mission, and values across the global firm for the first time. It is based on the natural passion and entrepreneurial spirit of its people. It is creative and novel just as they are. And today is just the first step - the Ontier brand will evolve and move forward, pushing boundaries in the way clients can engage with it and experience it. We hope it inspires all of those it touches in the Ontier community.”
For media inquiries and further information, please contact:
- Harry Parker, Global Head of Marketing & Business Development, harry.parker@ontier.co.uk
- Jose Miguel Abat, Communications Director, Spain, jmabat@ontier.net
Note to Editors:
High-resolution images and additional information about Ontier's rebranding initiative are available upon request.
Ontier is a global law firm, headquartered in London and operating in 11 countries across three continents. Ontier has 300 professionals internationally and while it is active in all areas of legal practice, it stands-out for its specialisation in complex corporate and commercial transactions and international commercial disputes. In particular, it has deep expertise in the energy sector and in advising family-run companies and entrepreneurs. In London, it has a reputation for being at the forefront of applying the law to developments and disputes in the digital asset and cryptocurrency space.
The FT Innovative Lawyers Award 2023 recognised the innovative nature of Ontier’s business model, its definition of a professional career and talent management strategy and the ownership structure of the firm. By seamlessly merging entrepreneurial skills with legal mastery, Ontier can claim it has redefined the traditional law firm model.
About Tátil Design: A branding, design and experience consultancy that uses the potent lens of design as a multidisciplinary articulation tool, able to understand the demands and desires of people, design innovative strategies and build business-relevant experiences that create value for everyone.
